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1989

The Packet launches

The Packet launches

1989

A customer newsletter The Packet launches to connect customers and users with the fast changing company. Cisco's early success is in part thanks to our openess to customer needs, suggestions, and criticisms in product development and use.

A customer newsletter The Packet launches to connect customers and users with the fast changing company. Cisco's early success is in part thanks to our openess to customer needs, suggestions, and criticisms in product development and use.

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1989

First promotional video

First promotional video

1989

This early video features our first four products: the AGS (Advanced Gateway Server), MGS (Midsized Gateway Server), CGS (Compact Gateway Server), and the mini-chassis STS-10.

This early video features our first four products: the AGS (Advanced Gateway Server), MGS (Midsized Gateway Server), CGS (Compact Gateway Server), and the mini-chassis STS-10.

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1990

Engineer’s cap

Engineer's cap

1990

This cap, a give away to attendees at the first Networkers Users Conference, helped create community. This spirit inspired an on-going tradition of unusual hats that continues today at Cisco Live!

This cap, a give away to attendees at the first Networkers Users Conference, helped create community. This spirit inspired an on-going tradition of unusual hats that continues today at Cisco Live!

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1989

First t-shirt produced

First t-shirt produced

1989

A slogan of early cisco proclaims "it's not just a job, it's a wardrobe" as t-shirts were a common give-away item.

A slogan of early cisco proclaims "it's not just a job, it's a wardrobe" as t-shirts were a common give-away item.

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1987

First swag item

First swag item

1987

First company mug promoting Cisco products releases. By late 1987 the company, without an established sales force, sells approximately $250,000 a month in networking equipment.

First company mug promoting Cisco products releases. By late 1987 the company, without an established sales force, sells approximately $250,000 a month in networking equipment.

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1988

First price list

First price list

1988

Early marketing for cisco products focus on sales to early consumers, touting the first separation of software from hardware purchases. Updating software requires physically changing out boards, leading to close contact between cisco and our customers.

Early marketing for cisco products focus on sales to early consumers, touting the first separation of software from hardware purchases. Updating software requires physically changing out boards, leading to close contact between cisco and our customers.

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2002

2002 logo releases

2002 logo releases

2002

Adapting to the shift of the web into mobile formats, our logo simplifies further for display on smaller screens with the tines pushing further into the abstraction of digital signal.

Adapting to the shift of the web into mobile formats, our logo simplifies further for display on smaller screens with the tines pushing further into the abstraction of digital signal.

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1996

1996 logo releases

1996 logo releases

1996

The updated logo simplifies the bridge's signal tines and standardizes the capitalization to ''Cisco Systems", mirroring the growth of the Internet, wide adoption of standardized internet protocols, and our growth as the leading provider of router and switches.

The updated logo simplifies the bridge's signal tines and standardizes the capitalization to ''Cisco Systems", mirroring the growth of the Internet, wide adoption of standardized internet protocols, and our growth as the leading provider of router and switches.

Categories
1990

1990 logo releases

1990 logo releases

1990

The logo shifts to represent the bridge in the form of a digital signal, mirroring an era of change in technology. The original capitalization of "cisco Systems" is not only preserved but highlighted by inclusion in the logo itself.

Vintage cisco logo with white bridge against a blue background with the text
Categories
1985

First logo created

First logo created

1985

Cisco's name derived from a shortening of San Francisco and dropped standard capitalization conventions for 'cisco Systems', the lower-case c a cultural touchpoint for early engineers. As early networking devices were known as bridges, an abstraction of the Golden Gate Bridge became the first logo, formed via parabolic equations by founder Len Bosack.

Red bridge logo