culture
First television ad
1998
Our first TV ad, "Are You Ready?", humanizes the network with a message about connecting the previously unconnected with the explosive growth of the Internet.
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Tag: culture
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San Jose campus opens
culture
San José campus opens
1994
Spurred by our phenomenal growth and cementing our founding in Silicon Valley, Cisco opens our San José Campus, moving corporate headquarters to our first custom-designed site.
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Networkers Users Symposiums launches
culture
Networkers Users Symposiums launches
1990
As networking booms with new levels of connection, and more challenges in connectivity, we launch Networkers Users symposiums - also known as "Networkers." The conference, later renamed CiscoLive!, enables customers to learn, collaborate, and grow the industry together.
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Company headquarters established
culture
Company headquarters established
1985
While early experiments in multi-protocol routers started with running cable through the Stanford University campus, the couple establishes their headquarters at their Atherton home.
While early experiments in multi-protocol routers started with running cable through the Stanford University campus, the couple establishes their headquarters at their Atherton home.
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The Packet launches
culture
The Packet launches
1989
A customer newsletter The Packet launches to connect customers and users with the fast changing company. Cisco's early success is in part thanks to our openess to customer needs, suggestions, and criticisms in product development and use.
A customer newsletter The Packet launches to connect customers and users with the fast changing company. Cisco's early success is in part thanks to our openess to customer needs, suggestions, and criticisms in product development and use.
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First promotional video
culture
First promotional video
1989
This early video features our first four products: the AGS (Advanced Gateway Server), MGS (Midsized Gateway Server), CGS (Compact Gateway Server), and the mini-chassis STS-10.
This early video features our first four products: the AGS (Advanced Gateway Server), MGS (Midsized Gateway Server), CGS (Compact Gateway Server), and the mini-chassis STS-10.
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Engineer’s cap
culture
Engineer's cap
1990
This cap, a give away to attendees at the first Networkers Users Conference, helped create community. This spirit inspired an on-going tradition of unusual hats that continues today at Cisco Live!
This cap, a give away to attendees at the first Networkers Users Conference, helped create community. This spirit inspired an on-going tradition of unusual hats that continues today at Cisco Live!
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First t-shirt produced
culture
First t-shirt produced
1989
A slogan of early cisco proclaims "it's not just a job, it's a wardrobe" as t-shirts were a common give-away item.
A slogan of early cisco proclaims "it's not just a job, it's a wardrobe" as t-shirts were a common give-away item.
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First swag item
culture
First swag item
1987
First company mug promoting Cisco products releases. By late 1987 the company, without an established sales force, sells approximately $250,000 a month in networking equipment.
First company mug promoting Cisco products releases. By late 1987 the company, without an established sales force, sells approximately $250,000 a month in networking equipment.
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First price list
culture
First price list
1988
Early marketing for cisco products focus on sales to early consumers, touting the first separation of software from hardware purchases. Updating software requires physically changing out boards, leading to close contact between cisco and our customers.
Early marketing for cisco products focus on sales to early consumers, touting the first separation of software from hardware purchases. Updating software requires physically changing out boards, leading to close contact between cisco and our customers.
