Adapting to the shift of the web into mobile formats, our logo simplifies further for display on smaller screens with the tines pushing further into the abstraction of digital signal.
Adapting to the shift of the web into mobile formats, our logo simplifies further for display on smaller screens with the tines pushing further into the abstraction of digital signal.
The updated logo simplifies the bridge's signal tines and standardizes the capitalization to ''Cisco Systems", mirroring the growth of the Internet, wide adoption of standardized internet protocols, and our growth as the leading provider of router and switches.
The updated logo simplifies the bridge's signal tines and standardizes the capitalization to ''Cisco Systems", mirroring the growth of the Internet, wide adoption of standardized internet protocols, and our growth as the leading provider of router and switches.
The logo shifts to represent the bridge in the form of a digital signal, mirroring an era of change in technology. The original capitalization of "cisco Systems" is not only preserved but highlighted by inclusion in the logo itself.
Cisco's name derived from a shortening of San Francisco and dropped standard capitalization conventions for 'cisco Systems', the lower-case c a cultural touchpoint for early engineers. As early networking devices were known as bridges, an abstraction of the Golden Gate Bridge became the first logo, formed via parabolic equations by founder Len Bosack.
Experimenting with connecting detached networks, Len Bosack and Sandy Lerner run network cables between two different buildings on the Stanford campus. Bosack as director of computer facilities for Stanford's Computer Science Department, and Lerner the same title in the Graduate School of Business, imagine new methods of interconnection.
