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1998

Cisco Powered Network

Cisco Powered Network

1998

The Cisco Powered Network program is a positioning, branding, and awareness program supporting Cisco's larger internet service provider customers. The designation endorses service providers who develop and maintain a high degree of service quality with a significant portion of their network using Cisco products.

The Cisco Powered Network program is a positioning, branding, and awareness program supporting Cisco's larger internet service provider customers. The designation endorses service providers who develop and maintain a high degree of service quality with a significant portion of their network using Cisco products.

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1998

Cisco opens US Government Affairs office

Cisco opens US Government Affairs office

1998

Cisco opens government affairs office in Washington, DC. The Government Affairs team defends and advances Cisco’s business interests before policymakers around the world, and builds relationships with senior government leaders.

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1998

VOIP

VOIP

1998

Voice over Internet Protocol (VoIP) is a ground-breaking improvement to older static telecommunication technology. A set of converging innovations, along with expanding Internet bandwidth and network stability make IP "telephone" networks possible. Established as the IP telephony leader, Cisco ships its one millionth IP phone in 2002.

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1998

Cisco Service Provider Solutions

Cisco Service Provider Solutions

1998

Predicting changes in communications with the growth of the commercial internet, Cisco envisions worldwide connections no matter the medium. Targeted to Internet service providers, Cisco hardware and software is the global network backbone.

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1998

First television ad

First television ad

1998

Our first TV ad, "Are You Ready?", humanizes the network with a message about connecting the previously unconnected with the explosive growth of the Internet.