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1992

First advertising campaign

First advertising campaign

1992

Cisco’s first ad campaign runs in Network World. These playful ads highlighted Cisco’s ability to foster connectivity and communication, no matter how unique or difficult the situation.

Two radio telescopes against an orange cloudy sky background with the text "If They Find Anything, We Can Talk To It."
Three dolphins underwater with the text "If They Ever Decide To Talk To Us, They'll Probably Use a Cisco Router"
A young punk with a pink mohawk sits at a dinner table with his arms crossed and frowning, the shadow of a woman and father implied to be his parents face him, with their back to the camera but their faces tilted in a questioning way. The text "If He's TCP/IP Compatible, We Can Get Through To Him"
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1998

First television ad

First television ad

1998

Our first TV ad, "Are You Ready?", humanizes the network with a message about connecting the previously unconnected with the explosive growth of the Internet.

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1994

San Jose campus opens

San José campus opens

1994

Spurred by our phenomenal growth and cementing our founding in Silicon Valley, Cisco opens our San José Campus, moving corporate headquarters to our first custom-designed site.

Five people, four women including Susan Hammer and Cisco CEO John Chambers, break ground on the San Jose campus with shovels
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2000

Market capitalization

Market capitalization

2000

Cisco became the world’s most valuable company, in terms of market capitalization, on March 27, with a high of $82 a share (market cap: $569B).

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1992

Cisco 3000 Series Router

Cisco 3000 Series Router

1992

Announced in 1992, the 3000 series heralds our next generation router exclusively enabling flash configuration and software upgrades remotely.

Cisco 3000 from a three quarter view
Cisco 3000 from the back
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1990

Networkers Users Symposiums launches

Networkers Users Symposiums launches

1990

As networking booms with new levels of connection, and more challenges in connectivity, we launch Networkers Users symposiums - also known as "Networkers." The conference, later renamed CiscoLive!, enables customers to learn, collaborate, and grow the industry together.

A banner reads "networkers" in funky font as conference attendees mill between booths at Networkers
Two cisco representatives stand at computer terminals in front of the Cisco Systems Career Certification and Training booth at Networkers
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1989

Border Gateway Protocol (BGP) napkin

Border Gateway Protocol (BGP) napkin

1989

Cisco’s Kirk Lougheed and IBM’s Yakov Rekhter sketch out BGP over lunch at a 1989 Internet Engineering Task Force (IETF) meeting. Their networking innovation, still an essential routing protocol for the global Internet, is as integral today as it was when originally deployed, enabling efficient routing and dramatic growth.

A black and white drawing of border gateway protocol's state diagram, at the bottom is the contact information of the two writers, Lougheed at Cisco and Yakov from IBM with their phone numbers and work times with time zones
Black handwriting on an aged page outlining a list of features of the border gateway protocol
Black handwriting on an aged page outlining the internal rules for the Border Gateway protocol

Kirk Lougheed, co-creator and Cisco's employee number 4, explains how BGP came to be.

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1987

Secure VC funding

Secure VC funding

1987

Don Valentine of Sequoia Capital provides cisco's first infusion of outside funding, $2.5 million in December 1987. While the early company was profitable, the clout of VC funding allows the company to grow exponentially.

An executive headshot of Don Valentine, a white man in a blue suit with his hands behind his back
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1990

1990 logo releases

1990 logo releases

1990

The logo shifts to represent the bridge in the form of a digital signal, mirroring an era of change in technology. The original capitalization of "cisco Systems" is not only preserved but highlighted by inclusion in the logo itself.

Vintage cisco logo with white bridge against a blue background with the text
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1990

IPO

IPO

1990

Cisco goes public on February 16, 1990, listed as “CSCO” on the NASDAQ. Cisco celebrates the public offering with a market capitalization of $224 million.

A specimen of stock certificate for cisco Systems, Inc. It's printed with blue anti-forgery ink and embossed heavily