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1992

First advertising campaign

culture

First advertising campaign

1992

Array

Cisco’s first ad campaign runs in Network World. These playful ads highlighted Cisco’s ability to foster connectivity and communication, no matter how unique or difficult the situation.

Two radio telescopes against an orange cloudy sky background with the text "If They Find Anything, We Can Talk To It."
Three dolphins underwater with the text "If They Ever Decide To Talk To Us, They'll Probably Use a Cisco Router"
A young punk with a pink mohawk sits at a dinner table with his arms crossed and frowning, the shadow of a woman and father implied to be his parents face him, with their back to the camera but their faces tilted in a questioning way. The text "If He's TCP/IP Compatible, We Can Get Through To Him"